Posts tagged niche
Finding your niche

With Crashpad Lodges Josh and I have tried to go against the norm of what is expected. 

Remote lodges, “off - the - grid” accommodation providers, in-fact quite a few of the outdoor centres in the UK are usually thought of as basic, a place to lay your head, paid for per bed and generally cold and unwelcoming places.

When we first acquired the lodge, it was operating as a pay-per-bed bunkhouse generating a good income.  We could’ve kept with the existing business model but we knew we had to do things differently.  We began by carrying on the business as it was – all of our money had gone towards raising mortgages

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